Projects
Rucksack
collaborative music discovery website
tasks
Concept
Visual design
Interaction design
Marketing campaign
collaboration Individual project
client University
duration 3 months
finished July 2007
Challenge
Libraries are dull. And so is the Music Library of Rotterdam. This is a shame, because music is more popular then ever before thanks to the digital age. A great opportunity to change this image with an interactive solution!
Solution
Rucksack, a collaborative music discovery website. Discover new music by listening to a radio channel together with a small group of people. Everyone is DJ at Rucksack, so introduce new songs to each other by playing them on your channel. Heard something you liked? Then it's time to start building your collection of discovered songs in your 'rucksack'!
Result
A social music website that will empower the brand of the Music Library of Rotterdam in a way that's never seen before!