Projects
Devon
website and visual identity for self-storage company Devon
tasks
Website
Visual identity
Billboard design
Yellow pages ads
collaboration Individual project
client Devon
duration About a year
finished November 2006
Challenge
Devon, an international storage company, was lacking a good website and had an outdated visual identity. My job was to create a website, billboard, flyers and yellow pages advertisements, all in one new coherent style.
Solution
I decided to use the original logo and a part of the colour scheme in a refreshing way troughout all the media. As you can see on image 3, I switched red with dark blue.The dark blue, in combination with yellow, is much easier on the eye and has an affordable feeling. One of the goals was that the identity needed to be personal. My solution for this was using a text balloon and always let the same person say the new slogan: Need storage? Devon has plenty of space!
Result
An appealing visual identity, a website with a high conversion rate, 500.000 flyers, a huge highway billboard near Amsterdam and fullpage advertisements in the Yellow Pages made me and Devon more then statisfied.