Rogier Bikker - Articles

Mobile marketing is ‘burning hell hot’

Rogier Bikker — Wed, 21 Jan 2009 09:28:02 +0000

Mobile marketing is bound to break through – double digit growth rates through 2010 are projected – and the mobile phone will become a major marketing channel commanding centre stage in 2009, Adweek predicts. (Adweek 2008) (Briggs 2007) We’ve been hearing about this breakthrough of mobile marketing in Europe and the US for over a decade now, but how can brands be prepared if this years predictions turn into reality? (The New York Times 2008)

The best practices of Japan, a country far ahead with anything mobile related, can be used as a point of inspiration for brands eager to use the new mobile channel. To illustrate how brands can use this channel effectively we will take a look at the success factors of a remarkable mobile campaign from Japan.
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1 new message. 2 characteristics.

Rogier Bikker — Thu, 06 Nov 2008 15:51:14 +0000

At the Emerce eDay 2008 I got to see a presentation by Marko Ahtisaari, responsible for Branding and Design at Blyk. Blyk is the new mobile network for 16 to 24 year olds, soon to be entering the continental European market. It links customers up with brands they like in exchange for free minutes. In this essay I will describe a connection I noticed between 2 characteristics found on mobile phones, personal and social, that are reflected in the strategy of Blyk.
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Creating online brand awareness

Rogier Bikker — Mon, 06 Oct 2008 09:17:57 +0000

Offline based brands seem to struggle in creating online brand awareness with cool micro-sites, while their online counterparts don’t seem to have much trouble in the viral web 2.0 world. In this article I approach the topic of creating online brand awareness from a traditional perspective; taking a look at how awareness fits in the brand equity model, how it compares to traditional media and what’s the way to go in the quest of creating the ultimate online brand awareness.
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Business Behind Free Excerpt

Rogier Bikker — Wed, 11 Jun 2008 16:04:20 +0000

Business Behind Free is a research project on online business models that I’m involved in. Through research and expert interviews we’re analyzing the current state and try to foresee future trends on online business models.
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Hourly report of a day in 2020

Rogier Bikker — Thu, 01 May 2008 21:31:32 +0000

This post is about a regular day. 12 years from now. What will change? Will a regular day be very different from now? Will we even fly around in our own spacejets?
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I conclude: China is (really) the place to be

Rogier Bikker — Mon, 07 Apr 2008 11:01:23 +0000

I just came back from the China Innovation Trip. In this post a quick roundup on what I’ve seen and how it inspired me.
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Coming up: China innovation trip

Rogier Bikker — Wed, 19 Mar 2008 22:10:12 +0000

Together with about 30 people I will go to Shanghai and Chengdu to visit internet-related companies and meet lot’s of inspiring people.
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New visual identity

Rogier Bikker — Wed, 19 Mar 2008 17:58:41 +0000

Since today I’ve got a new visual identity. I’ve been busy with it for quite some time and this is the result: clean, blue and fresh.
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User Experience Design and Research at Microsoft

Rogier Bikker — Fri, 30 Nov 2007 14:17:16 +0000

Yesterday Peter and I attended a small User Experience Design conference by Microsoft called Pretty (and) Smart: User Experience Design and Research at Microsoft. The speakers where Sander Viegers and Arne De Booij. In this post a short overview of what has been said.
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User Experience Design internship at Lostboys

Rogier Bikker — Mon, 15 Oct 2007 15:07:12 +0000

For the next 4 months, I´ll work as User Experience Design intern at Lostboys (LBi). Starting today.
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